1791 Supply & Co. Apparel Site
1791 is a clothing line focusing on quality clothes made in the USA. For their
new retail site, I expanded upon their existing brand identity to create a clean, modern, authentic
design. I designed all site comps, assets, and promotional creative.
I worked with the client and Director of Content to define marketing
goals and resolve content placement on the homepage. I typeset the site
in Trade Gothic, Sentinel and Gotham, and developed a faded photography
treatment to create a feeling of modern Americana.
For the category page I wanted to bring in a promotional space with
lifestyle imagery to break up the grid.
The product display page was designed to maintain the fresh light feeling
of the homepage and bring focus to the product imagery.
The client requested a lookbook focusing on lifestyle imagery.
